Decrease Market Debut Time with Cross Platform Development
When mobile applications debuted on the market, developers were focused solely on the Apple iOS platform. If the app became successful on the iPhone, then developers would begin creating the same app for other platforms. While this may have been effective in the very beginning, using this marketing method can actually negatively impact your brand and hurt your profitability from your app deployment.
If you deploy an app on only one platform, it gives a competitor time to assess your app and create something better for a competing platform. By the time you’re ready for cross platform development, another developer has already deployed a competitor on alternate platforms. Using cross development from the beginning decreases the time it takes to debut your app and helps reduce the overall cost of development.