IBM CMO

“Marketing without data is like driving with your eyes closed”- Dan Zarrella

The best way to predict uncertainty is to develop certainty and clarity in your marketing analytics. The CMO App helps quick access to relevant market updates and facts for simplified solutions to your complex marketing problems. Problems like understanding your customer and handling social media marketing, that reduce the effectiveness of your solution is smartly handled by this CMO friendly app.

Highlights

  • User Management – helps manage user profile details and password management.
  • Categories – Understanding the customer, Driving engagement, Linking Brand and Culture and Solution Finder.
  • Understanding the customer – helps the user with Customer analysis, Social media analytics and Big Data platform options, to better understand their customers and proactively manage customer experience with advanced analytics.
  • Solution Finder – helps in identifying your marketing challenge-area and accordingly finding simple solutions to individual user-specified problems.
  • Poll and Feedback option – drives the user-engagement and helps gather responses directly from the app.
Category Mobile
Client

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