UX (User Experience)
The term ‘UX’ directly refers to the ‘User Experience’ of a product/service which acts a Key Performance Indicator (KPI) of modern day business. In fact, the ultimate goal of business is to make the users happy by providing them great brand experiences which will make them come again and again. Ultimately, this directly leads to the rocket speed growth of an organization. In order to facilitate a smooth user journey while using a product or service, a user experience (UX) designer has to put in a lot of attention to detail by solving numerous problems, and make things useful and easy for the users.