Growing demand for IoT in the retail segment

  • BUSINESS
  • 2 MIN READ
Anish Prakash Chief Marketing Officer
IoT in Retail

In the world of retail, the Internet of Things assist outlets and companies in increasing the revenue through better customer experience.

Essentially, the Internet of Things is used in a range of retailing processes that includes smart kiosks, managing inventories, tracking theft, and loss, mobile payments, advertisement and marketing, and shopper intelligence.

Machine to machine communication, on the other hand, has been made possible by the digital sensors. This allows data such as coupons, discount codes, and other product information to be sent/received.

The outlets and retail companies often make use of in-store solutions including wearable, Bluetooth low energy, and video analytics in combination with smart technologies. This allows them to collect essential data from their customers.

Based on the research report regarding the IoT in the Retail market, some significant analysis of the prime features of this industry has been done. The scope of this analysis includes drivers, threats, trends, size of the market, key market segments, and the range of opportunities that exist. Moreover, the research also includes the various business approaches that decision makers have settled with. It is expected that in between the years 2019 and 2028, the use of the Internet of Things will grow rapidly with a great CAGR (Compound Annual Growth Rate). Further, this report also classifies the entire market based on the segments, geographical regions, and key players involved.

Since an increasing number of individuals all over the world are adopting e-commerce platforms, the growth of the global market is expected to be driven greatly. This is because an increasing adoption of these platforms will simply increase the preference of retailers towards the connected technologies.

What are the distinct IoT segments in the Global Retail Market?

Based on segmentation on components, there are two segments that include Software and Hardware.

Based on hardware segmentation, we have sensors, wearables, RFID tags, and beacons. Based on service segmentation, we have professional services and managed services. At the same time, segmentation by technology includes ZigBee, Near field communication, Bluetooth low energy, and many others.

Who are the major leaders of the global IoT retail market?

Globally, the major leaders of IoT include Cisco Systems Inc, Google Inc, Allerin Tech Pvt Ltd, IBM Corporation, ARM Holdings Plc, Losant IoT Inc, Microsoft Corporation, Intel Corporation, NXP Semiconductors N.V, and Impink Inc.

The overall regional analysis

Based on the regional analysis, the North American market currently has dominance globally consider the revenue over the period. This means that there is likely to be a great adoption of these technologies along with a better retail sector. At the same time, the European market is also expected to have a good share in the market throughout this forecast periods especially due to the widespread adoption of beacons in the UK and France. On the other hand, the Asia Pacific market is expected to have the fasted growth due to increasing adoption of connected devices. These countries include China, Japan, and India.

All in all, the benefits of global IoT in the retail market will be enjoyed by product managers, scientists, research analysts, chief administrative officers, writers, editors, university students, interns professors, government and price institutes, and a range of other entities.

Published: Apr 18,2019 05:10:00 PM IST, Updated: Jun 26,2019 05:29:41 AM IST
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