With 2.3 billion smartphone users worldwide, global mobile app revenues are predicted to grow to $80.6 billion by 2021
Gadgets have drastically changed our perception of life whether they be tablets, wearables or smart phones. We have become dependent on the applications they house and the services they deliver as apps have become the most influencing factors of our lives. Particularly the apps built for mobiles.
The Apps built for smartphones however influence every sphere of our lives shaping the way we connect and collaborate. Apps are also designed for enterprise solutions- redefining the way you connect with your clients, employees and partners. They are powerhouses of revenue generation. They have become the means and methods to connect and experience your brand. So it makes it important to implement a seamless and flawless operation.
Before delving deep into the prospects of a mobile app, let us understand what a Mobile app really is.
A mobile application is a software application that has been designed to run on smartphones and tablets. It provides the user with functionalities provided in a PC and they are limited to their specific functionalities.
How does it help your customers?
Mobile apps are the latest channels of communication used by businesses to reach out to their customers directly. Mobile apps solve problems customers face in that they know what customers need with close and regular interactions. It helps them to stay connected and provide value to the product. Apps that prove useful and with good user interactive interface attract users easily but the overall user experience is the key to a successful app.
Our business profits are more like what we decide. This is what Mobile Apps have helped us with. And the purpose these apps serve is that they run a host of applications for every conceivable purpose.There are a range of marketing activities that are meant to advocate brand competency. Where once leaflets and billboards and print ads occupied the centre stage, Mobile apps have almost conquered the realm and the reason is none other than the wide popularity of smartphones.
Now do businesses really need Mobile apps to run processes and sell their products as it is said that loyal customers don’t need to use an app to stay connected.
Aren’t we going back to the past in thinking so, will be the major question. We need to envision the future and start seeing the benefits and then determine if you will require an app for your business.
Here are some pointers that will help you decide If you are still considering why your business needs to pitch for Mobile Apps
Some of the benefits of reaping the benefits of creating a mobile app for your customers.
Business is about providing value to your customers. You need to promote sales while also wanting to provide value to your product that they won’t anywhere else. Apps are tools that help in providing the same. Loyalty, rewards and transactions are some area where apps excel in providing a seamless service.
Other functionalities that make them even more ahead of the curve is by allowing their users to pay directly from the app, speeding up transactions. Faster transactions and improved user experience help businesses benefit like never before.
The 'Amazon Go' is the finest example.
One of the most important aspects of having an app for your business is in spreading awareness and communicating with your customers. Regular interactions will always keep them updated and loyal to the brand.
Apps will convey the users the ‘why’ element of trusting your brand. This will help them remain committed to your brand.
There are more than 2.6 million people using smartphones. That will perhaps change your perspective on why you need an app for your enterprise. Customer service has moved from just conversations or communication between sales associates and customers anymore. It has grown beyond one to one interactions to more personalized experiences.
As apps are technical they are not subject to mood swings- they serve as platforms providing the best experience of studying and deciding whether they want to buy your product.
It is ultimately customer satisfaction that leads to an increase in sales. Buying experiences are influenced by more than just how customers are treated, it also depends on the kind of response they receive. The more interactive and responsive businesses are the more pleased customers will be and more they will come back and support your product. And the more demanding the product will be and the more returns you can expect.
‘Mobile Apps’, play a crucial role where interaction and responsiveness keep the customers engaged.
If these points still do not qualify for considering the necessity of a Mobile App. Do consider the following pointers to understand the importance of having a mobile App to deliver good customer engagement and retention strategy.
It can do the following:
If these points have been structured properly on your app you can use the data to analyse and evaluate user behaviour, which will give us a clear perspective on the strategy/ approach to adopt.
And if you structure it correctly, you can analyse on exactly how people interact with your app. The user behaviour analytics can be derived from the average time a user spends looking at your app, to the amount of money you make from every purchase.
There is no place where a Mobile app will find itself out of context. From E-commerce to education to entertainment to utility. Apps occupy a position as no other technology and hence occupy a niche above the others
What are the different types of Apps
They are developed exclusively for a single mobile operating system built for a particular platform or device and hence termed as “native” apps. App built for systems like iOS, Android, Windows phone, Symbian, Blackberry can not be used for other platforms other than their own.
Native apps are high-performance ones ensuring good user experience as it is built on the native UI. Use of a wide range of APIs does not limit the usage of this app.
They are accessible from app stores and help reach their target customers. They are costly to develop compared to the others as they require a separate support and maintenance which increases the cost of their services.
Web applications do not require any space. Personal databases are saved on a server and the information can be accessed from any device. Web apps perform well with better connectivity.
Some of the popular app categories are as follows:
There are high expectations from people with demands soaring to improve upon experiences. Some of the key aspects that will govern customer experience are availability of the product, quality and services. They also tend to rely on their former experiences and handy tools to decide on their purchases. Handy tools will find ‘Mobile Apps’ as a considerable option.
Considering this Mobile Experience can certainly decide itself as great brand promoters. They will be on the look out of apps that will help them be more productive and saves on time. We can also assume that products will earn more popularity with the functionality of apps.
In the present scenario ‘Mobile App’, experience will certainly be brand differentiators.
Users are on the look out of apps that provide better user experience and is more productive. At times brands are also rated on the basis of the apps they provide. It earns a name for the brand.
People are even ready to pay for the apps they are using based on their functionality, efficiency and use.
Reportedly 85% of the customers prefer shopping through their mobiles than the websites. Capitalising on this, companies must take care to create the best-in-class user experience. And, they need to continuously update on optimise on their apps providing the best customer services and functionality.
However there are some key factors to keep in mind while developing apps, whether it be enterprises or small scale business.
Some points to consider are:
The development of an app regarding its complexity and cost revolves around the type of users it aims at.
While apps are used to improve business processes and enhance the accessibility level of the customers who use them. The main intention of using a mobile app is to get in touch with customers in a seamless way, making it a valuable addition for the present day businesses. Apps also reduces the marketing costs involved in sending messages and newsletters.
These apps can also be handled through. There are several mobile apps that can also be used in the web. WhatsApp is the best example to quote.
ROI are defined according to your goals. This cannot be compared across businesses as what works for one may not be ideal for the other. There would be different types of ROI one would be targeting at.
Some of the tasks that can be materialised through mobile apps are using it to sell more products, targeting your existing customers, reducing on customer service expenses. These are some of the few methods used to increase productivity. These activities can be leveraged using Mobile App services.
Apps can handle mundane human tasks like dealing with regular and anticipated customer queries. It can evade the regular human mistakes that often occur during customer interaction. Thereby this can also reduce anomalies, reduce mistakes and other related legal and functionality issues. This can also help reduce the latency period of responding.
There are also mobile based custom CRM functionalities, which can automate much of the sales processes.This will help improve sales productivity.
Mobile shopping is one context in which Mobile Apps come very handy making it accessible to almost all shoppers. Shopping has come to be at the fingertips of consumers in which they can purchase, browse, or recommend products and services wherever they are.
With integrating payment modes most of the retail apps, help make the process of purchasing simple for the shopper. This paves for a seamless way to purchase through these apps eliminating blocks.
Mobile Apps take personal shopping to the next level with consumers getting the opportunity to access more information which would help them arrive at a decision.
It also provides them with a more personalized shopping experience that helps them make decisions fast and save money with capitalizing on offers and discounts, comparing the rates, and looking for the best products and services to suit their needs. This also helps in improving customer engagement that will promote interaction and brand loyalty.
Apps are attention grabbers, they manage to get a lot of downloads in very less time. They provide a great onboarding experience. Similarly, they also lose attention due to a lot of factors like the lack of proper updates, bug fixations, dragging UI or UX and less utility and less attractive content.
Finally, a good app will serve its purpose with good user experience and consistent user engagement ensuring good user interaction.
The Bottom Line
With more than 90% of enterprises incorporating mobile apps into their business processes and many more looking to reap the benefits of this technology with using them across different sectors that also involves analysis of user behavior and trends and even influencing decisions, businesses will be losing out on securing a strong foothold in their respective industry. They would be losing out to their competitors.
Apps may not be leveraging your business but it can reach out to a large mass of consumers and secure a strong brand imposition. You will be reachable with the mobile screens just a tap of the finger away.
With doing the right promotion for your app, this evolving technology, will place your business in the most noticeable position in the industry.
All great apps begin through ideas. If you don’t have an app idea, let’s begin to start with addressing our problems with some potential solutions. If you can identify a problem or an inefficiency, then you are halfway through.Published: May 22,2019 08:25:00 PM IST