With the advent of technology and telecom, it has become pivotal for businesses to venture beyond companies and buildings and move into the palm of people’s hands.
E-commerce has been the very backbone of what we call the ‘Technological front’ of the economy. Businesses now rely on encrypted channels and secure payment portals for speeding up the process of transactions.
So it’s not uncommon for companies to make sure their institution reaches out to a more varied audience. From MNC’s to famous banks (Such as Citibank, JP Morgan Chase, Standard Chartered etc) up to digital market houses working from single bedroom apartments. No company is too small or too big to be on the internet marketplace.
However, many companies fail to make an impression and tender off this work to third party organizations (at least which ever company has the money).
Some companies tend to maintain the site themselves so as to decrease operational costs through vendors. Many feel uncomfortable with the operation of the mobile app that they were spooked into leaving it dormant on their gadgets or worse, uninstalling it on the whole.
So this is a refreshing heads up to all the small business owners out there on what and what not to do while creating a site for their businesses online.
It has been observed in many touch sensitive phones, the zooming operation inadvertently results in the user clicking on the wrong button.
The scary truth is most users decide the fate of their apps on their gadgets within the first few seconds itself.
‘The bigger your font size, the better’ because a miss in aim could result in the user either clicking the wrong thing or being transferred via hyperlink to a completely different or irrelevant page.
The font sizes are recommended to coders to be of the size 14 px or even bigger. This is to ensure that the user can actually read the content without having to perform the cumbersome task of zooming into each vector of approach.
Availability across platforms is the first step in E-commerce marketing strategy.
Did you know? iOS makes up to almost a billion gadget users around the world.
Not making the website available on this platform is a sizeable chunk lost in traffic and possibly even business.
Set up a core tech support team that can test, detect and solve glitches.
It’s not uncommon for websites to develop bugs and also possess glitches. Hence, it is important to keep your website updated and most importantly working so as to ensure continuous usage by the user.
Sometimes overlooked but statistically proven to be important, sites which are cluttered with useless information and advertisements are deleted within a few hours on installation.
Surprising? Shouldn’t be.
As mentioned earlier, it is important to keep your site updated and highly responsive but also a sharp eye must be kept on the possibility of clutter on a page.
There is absolutely no use in possessing a beautiful and highly responsive site if no one out there in the market place knows of its existence.
Hence, pre-launch marketing is necessary for traffic on initial release.
Keeping in mind these small yet crucial points, a small business owner can find himself on the international market competing with the bigger players in the picture. After all, it is the generation where people have sold cakes from their kitchen online and made millions of dollars. Everyone is on the market place, so if you have a business waiting to bloom, what are you waiting for?Published: Mar 1,2017 12:00:00 AM IST