Axis Mutual Fund is the 7th largest mutual fund house by asset size and the mutual fund wing of the 3rd largest private bank in India – Axis Bank. They have over 11 years of experience in the Indian asset management industry across asset classes with nearly 9 million active investor accounts in various schemes and presence in over 100 cities of the country.
The client wanted to introduce Whatsapp as a channel of communication with their investors & distributors. Through this channel, they wanted to facilitate an easy access to different account related queries for their customers. The customers could also connect with the customer care agents through whatsapp.
These were the major risk factors that we identified during our technical discovery phase
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