A network of physical devices which includes everything around you embedded with chips or sensors and a connectivity that enables these things to connect, source and exchange data can be defined as the Internet of Things. At a higher level, an Internet of Things (IoT) platform comprises of support software, connecting hardware, access points, and…
WhatsApp has been innovating on new features of communication over chats ever since its inception. And these features continue to excite its users as the app itself. Besides its existing features that list emojis, camera features, animated GIFs and group chats, Whatsapp is up with a new way of expression- ‘WhatsApp stickers’. These stickers come…
The Telecommunications industry likes to do a lot of business and are looking for opportunities to generate more revenue with new services. The nature of business done by this industry demands the incorporating of Blockchain technology into their system. The telecom industry is going through a period of transition with many disruptive trends. The saturation…
Artificial intelligence (AI) is being used in many industries to automate processes, detect fraud, improve and personalize customer experience, and make predictive analysis. It is more than just a powerful business tool. Even life sciences are using artificial intelligence to improve and speed up clinical trials. Here are some ways AI can help. AI CAN…
Today, leading companies in every industry are using Big Data to improve their competitive advantage, capture a new market, and innovate faster. However, while there is a lot of big opportunities, there are also a lot of big challenges. It’s a herculean task to manage such complex datasets like a traditional database. Every step –…
Cyber attacks can destroy national security, intellectual property of businesses, and peace of mind of private citizens who are worried about their confidential financial and personal data. That is why internet security has become one of the biggest concerns and priorities of the Digital Era. How do we protect our personal information from malicious identity…
Artificial intelligence is associated with the use of machines that are capable of displaying human-level or superior intelligence. Simply put, there are a few behaviours that all artificial intelligence systems seem to exhibit. These include reasoning, perception, solving problems, representation of knowledge, planning, learning, manipulation, creativity, social intelligence, and motion. Now, with an accelerated development…
Level up your business processes by using gamification techniques. All you have to do is take your website, mobile app or other marketing tactics and then integrate game mechanics. You’ll engage and retain your customers and see higher conversion and loyalty. Why? Because human beings love to win a game, and you tap into that…
Social Media Trends that leverage your Ads Marketing trends are pointing to different & unique approaches that are recently followed by brands for engaging mobile users with holiday themes for ads. Thanks to the different social media platforms that have widened their applications for ad sales, which has resulted in a phenomenal growth in many…
As far as the CRM industry is concerned, there is a wide range of CRM options that are available out there. Many of these offer a number of basic functionalities that are geared towards good management of customers of a business in order to enhance the relationship between the two. However, despite all the wide…
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