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Building an Effective Mobile Application Development Strategy in 2022


Building an Effective Mobile Application Development Strategy in 2022


With the advent of smartphones, mobile application usage has become ubiquitous and continues to rise steadily. Studies reveal that an average American checks their phone once every twelve minutes! By 2023, mobile apps are expected to generate revenue worth $935 billion. With its ability to reach and connect with a wide audience, mobile applications have effectively altered the way businesses function today.


Why Your Business Needs a Mobile Application? 

Mobile applications have bridged the gap between businesses and their customers, allowing for direct and frequent communication. These apps also possess a wealth of information that proves crucial to developing targeted business strategies. Whether a customer wants to review a service or product, voice their concerns or get in touch with an organisational official through the correct channels, they can do so at the touch of a button.


Mobile applications, by virtue of being easily accessible through a phone, have also become an imperative part of marketing strategies. Offers and discounts can be communicated to consumers in an instant while the app itself serves to increase brand awareness and creates new revenue streams. Information required for precise analysis of usage, market penetration and target market profiles can be ascertained through such apps as well. 


Most of all, a well-developed mobile application provides a unique experience to one’s customers, offering a serious competitive edge over other businesses.


Factors to Consider When Developing a Mobile App


A successful mobile application requires some thought and a strong mobile strategy that always keeps user experience in mind.


Choose a platform: Which suits your business objectives better, Apple’s iOS or Google’s Android? It is important to identify the mobile development process best suited to your needs as different platforms require different software development kits. Your app does not need to be limited to only one platform. In this age of mobility, there are multiple options for app development, allowing you to build native mobile apps that run on the platform chosen by you (iOS or Android) or cross-platform apps that are written using different programming languages and separately made compatible with each platform. You also have the option of developing a hybrid mobile application that is built using programming languages for the web such as JavaScript, HTML and CSS and later compiled for a specific platform.


Plan product development: Brainstorming the development roadmap for your mobile app is a crucial step that determines target users, key functionalities being offered as well as the technology stacks to be used and skill sets required in the developers you hire. This helps determine costs associated with development and also creates a timeline for deliverables to ensure you launch the application in the market as quickly as possible. 


Define your Minimum Viable Product: Identify the key functionality of your mobile application as well as design elements, while keeping in mind user experience and quality. Create a plan for backend, frontend and API development. 


UI/UX Design: App design is a significant part of the mobile application development process. User experience and user interface must be designed keeping one’s final customers in mind, to ensure maximum functionality through a sleek and easily-navigable app interface. 


Security: A mobile app development company knows that an application’s security is non-negotiable. When creating a mobile app, developers must ensure all security measures are in place to keep both you, the provider, and your customers safe from cybersecurity issues. 


Testing: Before launching the application in the market, it must be free from errors and bugs, be able to withstand heavy loads and be of a high quality. For a high-performing product, testing and quality assurance are important steps in the development process that cannot be overlooked. Developers conduct a variety of tests, both manual and automated, to make sure the app is ready to hit the market. Functional tests are conducted to see whether the app is behaving as it should across devices. Testing for consistent performance requires subjecting the application to various simulated loads. Developers also test for user experience and interface, ease of navigation, security, configuration and recovery. 


A robust mobile strategy requires a team of developers that are skilled and experienced in all aspects of the development process. 


Our Expertise

Focaloid is a top mobile app development company that has worked with clients across sectors, including retail, travel, healthcare, banking and finance. We have experience delivering high-performing and engaging mobile applications that are scalable, reliable and cost-effective. Our services span across countries, offering product and mobile application development in Canada, USA and the UK, to name a few. 


Focaloid’s expertise ranges across native and cross-platform mobile app development. We provide end-to-end solutions, from conceptualisation and development to post-release support. We develop applications using native iOS and Android technology, ensuring compatibility across platforms for maximum market penetration. 


Our app design is not only visually-appealing but also intuitive and easy to navigate. We prioritise user experience and design keeping customers in mind. We test repeatedly to ensure the application is of the highest quality possible and free from bugs and functional issues.


State-Of-The-Art Technologies

To create user-friendly apps that meet your business objectives, Focaloid employs the best tools and technologies available. For the iOS platform, we use Swift, a native, open-source programming language created by Apple that enables the development of interactive and intuitive applications that can easily be integrated across a range of Apple products. 

Google’s open-source technology Flutter helps deploy an application to a host of devices of differing screen-sizes from a single codebase. React Native uses JavaScript to build native cross-platform applications, with the benefit of allowing us to create complex interfaces using simple codes. Kotlin, a software development kit for both iOS and Android, simplifies the development of cross-platform applications.


Convinced that your business will benefit from a mobile application but not too sure how to begin planning the development process? Contact Focaloid for a consultation and learn how we can help you create the best mobile strategy, tailored to your needs. 



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