Why a hybrid mobile app can be a good idea for your business

  • TECHNOLOGY
  • MOBILE
  • 2 MIN READ
Anish Prakash Chief Marketing Officer
Benefits of Hybrid app in business

Mobile apps are a great way for your business to break new ground. They bring a whole new customer segment to your products, familiarize them with your brand and allow you to study and understand your audience. So, while designing your app, there are some major calls that you need to take. One of the most important ones being  whether you will be taking a native or hybrid approach. 
Native mobile applications are developed using the platform’s default language and tools. In terms of performance and capability, native mobile applications outperform other models. But when it comes to cross-platform support and code reusability, hybrid mobile applications steal the show. 

Hybrid mobile applications use the best of web and native solutions. Put simply, they are developed using web technologies such as HTML, JavaScript, and are then covered in a native wrapper and shown in webview. Hybrid applications allow full access to the device with the help of plug-ins, offers cross-platform support, high user experience and allows code reusability.

Hybrid application development has come a long way. One of the major challenges that hybrid application development platforms faced was that the UI components had to be recreated for every platform. But now, with solutions such as Ionic, NativeScript, Xamarin, that challenge is overcome. These solutions give developers a full suite of blocks to build the application. 

Let’s look at some of the benefits of the hybrid solutions in detail.

1. Quick development cycles

The hybrid approach allows developers to use a range of tools to write a common code for multiple platforms. This makes development a lot faster, as a result of which you can create and release your app to the market quicker. Now, the convenience of hybrid tools enabling portability of a single code base to the major mobile platforms and the growing capabilities makes it the best option for even some high performance apps.

2. Reduced costs

Another major benefit is the ability to reduce the costs of developing the app. Your programmers will only have to write the code once. Because of this, you won’t need to invest as much time creating the app. This lets you invest more money in marketing the app. 

3. Easier maintenance

In addition, it’s easier for you to perform maintenance activities on the app. You will only need to identify and solve problems once. It will also make it easier for you to add new sections to the app or update existing areas. This can allow you to respond to your customers, adding more content that they like and tweaking the sections that they don’t like.

 

Unless it’s a very complex application with a lot of interactive features that you’re developing, hybrid application development is the way to go. It saves you time and costs, and it is easy to maintain as well. Hybrid development, however, cannot match the flexibility, security and usability of a native app, but it sure is on the way to getting close to it.

Published: Sep 18,2019 04:18:35 PM IST
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