Myths and misconceptions about Artificial Intelligence The modern business environment is dominated by artificial intelligence (AI). Technological advancements that range from self-driving cars and Siri personal assistants to chatbots and email scheduling, and automation are fast becoming an integral part of small and long-established businesses. Companies such as Google, Apple, Amazon, Facebook, and thousands of…
It is a common occurrence in the tech world. A developer spends months, even years coming up with a revolutionary idea, building an app and then launching it into the market, yet the app shuts down after a few months. Business organizations also develop apps to improve customer satisfaction, but the app does the opposite…
Demographics have always been fundamental in marketing because it allows businesses to target specific customers accurately and without spending too much on advertising. Being able to define an audience and categorize them on their choices in various segments has been used by marketers for a long time to specify their audience profiles even more. For…
People who shop in physical stores do so because they want to see, touch, and take products home now. The idea of meeting someone they know in the store, asking questions to salespeople, promotes the social aspect of brick-and-mortar shopping. It also offers the convenience of hopping in the car, driving to the store for…
People have heard about the Keto Diet, and many more are talking about Keto. Some people swear by a Keto diet. What exactly is the Keto Diet?. The official name is “Ketogenic diet” and revolves around eating fewer carbohydrates, moderate proteins, and more fat. The Keto diet has your body using fat as energy. The…
The chief executive at Hiscox Insurance in 2016 revealed that “cybercrime cost the global economy over $450 billion, over 2 billion personal records were stolen and in the US alone over 100 million Americans had their medical records stolen,". Ransomware, phishing, malware, and denial of service attacks are concerns for companies and individuals that need…
A network of physical devices which includes everything around you embedded with chips or sensors and a connectivity that enables these things to connect, source and exchange data can be defined as the Internet of Things. At a higher level, an Internet of Things (IoT) platform comprises of support software, connecting hardware, access points, and…
WhatsApp has been innovating on new features of communication over chats ever since its inception. And these features continue to excite its users as the app itself. Besides its existing features that list emojis, camera features, animated GIFs and group chats, Whatsapp is up with a new way of expression- ‘WhatsApp stickers’. These stickers come…
The Telecommunications industry likes to do a lot of business and are looking for opportunities to generate more revenue with new services. The nature of business done by this industry demands the incorporating of Blockchain technology into their system. The telecom industry is going through a period of transition with many disruptive trends. The saturation…
As far as the CRM industry is concerned, there is a wide range of CRM options that are available out there. Many of these offer a number of basic functionalities that are geared towards good management of customers of a business in order to enhance the relationship between the two. However, despite all the wide…
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