How are mobile apps transforming the E-commerce industry? The use of mobile apps for business purposes, including e-commerce, has experienced a huge upsurge in recent times. Today, over 2,200,000 Apps are available on various App Stores for download compared to a mere 800 apps in 2008 when the journey began. Although the use…
The artificial intelligence (AI) buzz has grown loud enough to penetrate businesses around the world, and for good reason. With more and more AI success stories like Amazon achieving operational efficiencies using its AI-powered Kiva warehouse robots coming up, investment in AI by businesses is growing by leaps and bounds. As the cloud platform…
Myths and misconceptions about Artificial Intelligence The modern business environment is dominated by artificial intelligence (AI). Technological advancements that range from self-driving cars and Siri personal assistants to chatbots and email scheduling, and automation are fast becoming an integral part of small and long-established businesses. Companies such as Google, Apple, Amazon, Facebook, and thousands of…
It is a common occurrence in the tech world. A developer spends months, even years coming up with a revolutionary idea, building an app and then launching it into the market, yet the app shuts down after a few months. Business organizations also develop apps to improve customer satisfaction, but the app does the opposite…
Demographics have always been fundamental in marketing because it allows businesses to target specific customers accurately and without spending too much on advertising. Being able to define an audience and categorize them on their choices in various segments has been used by marketers for a long time to specify their audience profiles even more. For…
People who shop in physical stores do so because they want to see, touch, and take products home now. The idea of meeting someone they know in the store, asking questions to salespeople, promotes the social aspect of brick-and-mortar shopping. It also offers the convenience of hopping in the car, driving to the store for…
People have heard about the Keto Diet, and many more are talking about Keto. Some people swear by a Keto diet. What exactly is the Keto Diet?. The official name is “Ketogenic diet” and revolves around eating fewer carbohydrates, moderate proteins, and more fat. The Keto diet has your body using fat as energy. The…
The chief executive at Hiscox Insurance in 2016 revealed that “cybercrime cost the global economy over $450 billion, over 2 billion personal records were stolen and in the US alone over 100 million Americans had their medical records stolen,". Ransomware, phishing, malware, and denial of service attacks are concerns for companies and individuals that need…
A network of physical devices which includes everything around you embedded with chips or sensors and a connectivity that enables these things to connect, source and exchange data can be defined as the Internet of Things. At a higher level, an Internet of Things (IoT) platform comprises of support software, connecting hardware, access points, and…
WhatsApp has been innovating on new features of communication over chats ever since its inception. And these features continue to excite its users as the app itself. Besides its existing features that list emojis, camera features, animated GIFs and group chats, Whatsapp is up with a new way of expression- ‘WhatsApp stickers’. These stickers come…
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