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App Development | TECHNOLOGY |
The use of mobile apps for business purposes, including e-commerce, has experienced a huge upsurge in recent times. Today, over 2,200,000 Apps are available on various App Stores for download compared to a mere 800 apps in 2008 when the journey began. Although the use of mobile apps used to be dominated by the gaming and entertainment industries, these apps are now available for almost anything.
Now, nearly all industries need one app or the other to improve performance and the e-commerce industry is not an exception. Online retail sellers on different platforms such as Amazon, Etsy, and eBay are already using mobile apps to drive sales.
Moreover, there are lots of apps on the App Store that are specifically configured for e-commerce businesses. Some of these apps include Shopify, SaleHoo, WooCommerce, etc. There is no doubt that these apps are helping sellers drive sales and grow their businesses.
Read on, if you are still wondering how e-commerce mobile apps are changing online sales.
1. E-commerce mobile apps are redefining online sales
With e-commerce mobile apps, online sales are becoming a lot easier. Customers don’t have to waste their precious time logging into a mobile website before they can search for desired items. With a single click on a mobile app, they can easily find what they want. A recent study shows that revenues from mobile retailer apps in 2015 alone reached $80.94 billion. The estimation further reveals that the figure will rise to $206.53 billion by end of 2018. This is about a 155% increase in just three years.
2. Mobile apps are helping small businesses to scale their sales
The beauty of e-commerce mobile apps is that it gives new sellers the opportunity to operate on equal footing with established sellers and industry leaders. In a nutshell, mobile apps give new sellers a boost and equal opportunity to make it big in the e-commerce industry. With the apps, customers can access products and services with just a few taps.
3. Mobile apps enable swift payment
Mobile apps are purpose-dedicated. They make it easier for buyers and sellers to transact without much hassle. The e-commerce apps are configured to leverage some of the features on your mobile phone for effective performance. Mobile apps also make it easy for e-commerce platforms to integrate with other service providers. This can make checkouts and payments a lot easier compared to using desktops and mobile websites.
4. Mobile apps enable multiple integrations
Mobile apps are now easy to build. Different e-commerce platforms are now building their own apps. The various platforms can now integrate with other relevant platforms.
5. Enables instant communication
With mobile apps, e-commerce businesses can stay connected with users 24×7. This helps in providing excellent customer service and results in excellent customer satisfaction and retention.
6. They serve as marketing channels
Another invaluable potential of e-commerce mobile apps is the fact that they can serve as marketing channels for sellers. Since users may have to sign up to make use of mobile apps, depending on the configuration. Sellers can make use of customers’ email addresses and mobile numbers for marketing campaigns in case of new offers.
People use their smartphones for practically all of their daily activities, including ordering takeout, making flight reservations, paying bills, and more. This is because mobile apps allow users to complete tasks with just one finger.
Directly searching the Internet via a computer takes more time and requires you to be at home, but most of the time people use their phones outside of their homes to choose and compare products when the need arises. A mobile app therefore typically has a greater conversion rate than webpages viewed using mobile browsers.
A customized mobile app can also better serve current consumers by marketing new goods and services, exclusive deals, loyalty programs, etc. to them and introducing new clients to your company. In return, the business receives brand exposure and the chance to understand its customer base and their preferences better. Businesses will only gain by being mobile, increasing the availability, usability, and accessibility of their products and services.
Here are some things you should take into account before moving on to the development of an eCommerce mobile app:
With e-commerce mobile apps being more and more user-friendly as technology advances, the potential for online sales will continue to be on the rise. No doubt, this development will continue to place the e-commerce industry ahead of other industries in terms of online sales.